Graduate Marketing
Graduate Marketing
2022 Spring Term
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QUANTITATIVE ANALYSIS FOR BUSINESS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.
MARKETING STRATEGY
MARKETNG 747
Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.
CONSUMER INSIGHT & CUSTOMER EXPERIENCE
MARKETNG 751
The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas to manage the customer experience. The strategic implications of segmentation, targeting, and positioning will be explored in depth.
ETHICS IN THE MARKETPLACE
MARKETNG 766
This course focuses primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course emphasizes current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. Examples of both exemplary and poor business behavior provided.
ARTIFICIAL INTELLIGENCE IN MARKETING
MARKETNG 777
Advances in artificial intelligence, machine learning, and data science are revolutionizing the field of marketing. This course examines artificial intelligence from a strategic perspective, exploring how artificial intelligence and data analytics can be applied to marketing strategy, branding, new product development, advertising, sales, and customer service.