ETHICS IN THE MARKETPLACE
ETHICS IN THE MARKETPLACE
2022 Spring Term
2 Units
Marketing 766
This course focuses primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course emphasizes current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. Examples of both exemplary and poor business behavior provided.
Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 3710
2 Units
|
01/18 - 03/12 (8W1) | M 6:30 PM - 9:50 PM |
Dennis Kopf
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|
22-LEC 3711
2 Units
|
03/14 - 05/06 (8W2) |
Dennis Kopf
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| WEB BASED | |||||
