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CONSUMER INSIGHT & CUSTOMER EXPERIENCE

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CONSUMER INSIGHT & CUSTOMER EXPERIENCE

2022 Spring Term

3 Units

Marketing 751

The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas to manage the customer experience. The strategic implications of segmentation, targeting, and positioning will be explored in depth.

Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 3709
3 Units
03/14 - 05/06 (8W2)
Robert Boostrom
WEB BASED

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