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• Undergraduate Spring 2014
• Marketing

Undergraduate Marketing

2014 Spring Term

Class Schedule

PRINCIPLES OF MARKETING

MARKETNG 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

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MARKETING RESEARCH

MARKETNG 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

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INTEGRATED MARKETING COMMUNICATIONS

MARKETNG 350

Theory and concepts employed by organizations in presenting promotional messages through various communication media. Management strategy in promotion and the problems encountered will be emphasized.

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INTERNET MARKETING

MARKETNG 351

This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing and distribution.

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SOCIAL MEDIA AND INTERACTIVE MARKETING

MARKETNG 352

Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course exploresthe impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.

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ENTREPRENEURIAL MARKETING

MARKETNG 360

The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.

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INTERNATIONAL MARKETING

MARKETNG 361

The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.

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INNOVATION AND TECHNOLOGY MARKETING

MARKETNG 400

Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.

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BUSINESS TO BUSINESS MARKETING

MARKETNG 412

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

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CONSUMER BEHAVIOR

MARKETNG 420

Survey of social science theories pertinent to information processing, human behavior, and social interaction. Emphasis is placed on using this information to develop marketing strategies.

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PRINCIPLES OF SELLING

MARKETNG 429

A seminar in the art and science of selling. Examined and probed in depth will be the whys and hows of selling theories, principles, techniques, practices and the basics of sales force management.

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SALES MANAGEMENT

MARKETNG 431

This course examines sales management from a motivational and an institutional perspective. The goal of the course is to examine the elements of operating an effective sales force as the key component to organizational success. Topics include sales force structure, use of technology and issues in compensating and retaining salespeople.

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LOGISTICS

MARKETNG 442

Analysis of the problems encountered in the physical movement of goods from the end of production to the consumer. Surveyed in this course are various techniques and methods for analyzing spatial arrangements of markets, plant and warehouse location, inventory systems, selection of carrier alternatives and selection of physical movement channels.

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DIRECT AND MULTICHANNEL MARKETING

MARKETNG 444

The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is empahsized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.

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CUSTOMER RELATIONSHIP MANAGEMENT

MARKETNG 445

Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology, specifically the customer database, is used to design and implement marketing strategies. Special attention will be devoted to studying the types of information needed in a customer database and how this information can be integrated into the marketing decision making process.

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ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES

MARKETNG 460

Selling is a critical criterion for successful enterprises. This course provides advanced hands-on and practical approaches for selling new products/services, obtaining new customers, launching new enterprises, or for creating relationships in other entrepreneurial selling senarios. Through video and other technologies, students will present interactive solutions for developing strong customer relationships.

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MARKETING MANAGEMENT AND POLICIES

MARKETNG 479

Organization and coordination of the total marketing program including sales, advertising, credit, marketing research, distribution policies, pricing, sales forecasting and demand analysis. Focus is on firm's ability to adjust to competitive trends and changing market conditions.

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INTERNSHIP IN MARKETING

MARKETNG 493

A marketing internship consists of a structured-supervised work experience within a major area of marketing concentration within the department. The internship experience offers students opportunities to apply classroom learning to the needs of the sponsoring internship company and to acquire some new skill sets during this process. Internships consist of 15-20 hours of work/week during the semster. A minimum of 150 hours work is required for a 3 credit internship. Only one MARKETNG 493 course allowed to count towards major or minor.

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INTERNSHIP IN MARKETING - DIRECT AND INTERACTIVE EMPHASIS

MARKETNG 493D

Structured-supervised work experience for students interested in a Direct and Interactive Emphasis. Internship experiences offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.

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INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS

MARKETNG 493E

Structured-supervised work experience for students interested in an Entrepreneurial Marketing Emphasis. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.

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INTERNSHIP IN MARKETING - IMC EMPHASIS

MARKETNG 493I

Structured-supervised work experince for students interested in an Integrated Marketing Communication Emphasis. Internships offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.

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INTERNSHIP IN MARKETING - SALES EMPHASIS

MARKETNG 493S

This course is a structured-supervised work experience within the sales function. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.

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EXCHANGE STUDY

MARKETNG 497

Variable topics.

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INDEPENDENT STUDY IN MARKETING

MARKETNG 498

Study of a selected topic or topics under the direction of a faculty member.