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• PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

2014 Spring Term

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 4065 3 Units	01/21 - 05/20 (1)	MW 9:30 AM - 10:45 AM	Jimmy Peltier	Log in to access this syllabus
	HH1000
02H-LEC 4066 3 Units	01/21 - 05/20 (1)	MWF 7:45 AM - 8:35 AM	John Degraff	Log in to access this syllabus
	HH2102	HONORS
	Available to students in the University Honors program and business majors with a 3.40 or higher GPA. Other course prerequisites apply.
PREREQ: STUDENTS IN THE HONORS PROGRAM OR BUSINESS MAJORS AND MINORS WHO HAVE A 3.40 COMBINED CUMULATIVE GPA OR HIGHER
03-LEC 4067 3 Units	01/21 - 05/20 (1)	M 6:15 PM - 8:45 PM	John Degraff	Log in to access this syllabus
	HH2102