INNOVATION AND TECHNOLOGY MARKETING
INNOVATION AND TECHNOLOGY MARKETING
2014 Spring Term
3 Units
Marketing 400
Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.
Other Requirements: PREREQ: MARKETING 311
Class Schedule
Disclaimer
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