Graduate Marketing
Graduate Marketing
2024 Summer Term
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QUANTITATIVE ANALYSIS FOR BUSINESS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.
MARKETING STRATEGY
MARKETNG 747
Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.
ENTREPRENEURIAL MARKETING STRATEGY
MARKETNG 767
The course explores the intersection of marketing and entrepreneurship to address key marketing strategies for small and start-up businesses, product launches, and entrepreneurial marketing strategies that can benefit all organizations. Students will apply an entrepreneurial mindset and marketing concepts to address strategic challenges confronting marketers in entrepreneurial ventures through various learning tools such as case studies, marketing audits, and strategic marketing plan development for a new or small/growing firm.
BRAND MANAGEMENT
MARKETNG 770
This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.
DIGITAL MARKETING
MARKETNG 772
This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.
ARTIFICIAL INTELLIGENCE IN MARKETING
MARKETNG 777
Advances in artificial intelligence, machine learning, and data science are revolutionizing the field of marketing. This course examines artificial intelligence from a strategic perspective, exploring how artificial intelligence and data analytics can be applied to marketing strategy, branding, new product development, advertising, sales, and customer service.