BRAND MANAGEMENT
BRAND MANAGEMENT
2024 Summer Term
3 Units
Marketing 770
This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.
Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM; M.S. MARKETING STUDENTS MUST COMPLETE 18 CREDITS OF MARKETNG 730 OR HIGHER
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 1510
3 Units
|
07/01 - 08/10 (6W3) |
Dennis Kopf
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| ONLINE | |||||
