ENTREPRENEURIAL MARKETING STRATEGY
ENTREPRENEURIAL MARKETING STRATEGY
2024 Summer Term
3 Units
Marketing 767
The course explores the intersection of marketing and entrepreneurship to address key marketing strategies for small and start-up businesses, product launches, and entrepreneurial marketing strategies that can benefit all organizations. Students will apply an entrepreneurial mindset and marketing concepts to address strategic challenges confronting marketers in entrepreneurial ventures through various learning tools such as case studies, marketing audits, and strategic marketing plan development for a new or small/growing firm.
Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
22-LEC 1450
3 Units
|
05/20 - 06/29 (6W1) |
Dennis Kopf
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| ONLINE | |||||
