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Graduate Marketing

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Graduate Marketing

2013 Fall Term

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  • This course listing is informational and does not guarantee availability for registration.
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2 Units

MARKETING

Marketing 716

Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.


3 Units

QUANTITATIVE ANALYSIS FOR BUSINESS

Marketing 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.


2 Units

MARKETING STRATEGY

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.


3 Units

BUYER BEHAVIOR

Marketing 751

The study and explanation of the behavior of consumers, research methods and findings from the behavioral sciences.


3 Units

INTERNATIONAL BUSINESS (MARKETING)

Marketing 761

Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. Cases will be used to illustrate operational problems of multinational organizations as well as international intermediaries.


2 Units

ETHICS IN THE MARKETPLACE

Marketing 766

This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.


3 Units

STRATEGIC MARKETING FOR ENTREPRENEURS

Marketing 767

The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.


1-3 Units

INDIVIDUAL STUDIES

Marketing 798

Study of a selected topic or topics under the direction of a faculty member.


1-6 Units

THESIS RESEARCH

Marketing 799

Students must complete a Thesis Proposal Form in the Graduate Studies Office before registering for this course.

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