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ETHICS IN THE MARKETPLACE

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ETHICS IN THE MARKETPLACE

2013 Fall Term

2 Units

Marketing 766

This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.

Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 3066
2 Units
10/28 - 12/23 (8W2)
Dennis Kopf
WEB BASED
The cost per credit for COBE online graduate courses for 2012-2013 is $619. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2013 term. Students must have access to the Internet and an Internet browser.

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