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Undergraduate Journalism

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Undergraduate Journalism

2012 Fall Term

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3 Units

REVOLUTIONS IN JOURNLSM

Journalism 212

An introduction to the nature and issues of the print, broadcast and Internet news industries and their roles in American society. Particular attention will be paid to the impact of new technology and its effect on media profitability, business models and social fuction.


3 Units

FOUNDATIONS OF ADVERTISING

Journalism 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.


3 Units

WRITING FOR NEWS MEDIA

Journalism 227

Introduction to journalistic writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. Emphasis is placed on selecting, organizing and structuring information. Practice in writing for print, broadcast, and Web journalism is included.


3 Units

REPORTING FOR NEWS MEDIA

Journalism 237

An introduction to reporting for the news media. Students will learn interviewing and research skills, develop news and feature stories, and work with basic digital equipment to create content for print and online news operations. Stories will be told through text and through audio, video and other digital formats.


3 Units

ELECTRONIC MEDIA COPYWRITING

Journalism 241

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.


3 Units

PUBLICATION EDITING

Journalism 245

The course covers the proper use of language, spelling, punctuation and accepted writing style in news stories. It concentrates on use of the Associate Press Stylebook to check capitalization, abbreviations, numerals, and titles. Grammar fundamentals, sentence structure and news format are covered.


3 Units

ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION

Journalism 246

Development of the skills of broadcast news gathering, writing, and editing.


3 Units

PUBLICATION LAYOUT

Journalism 248

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.


1 Units

SCHOOL PUBLICATIONS: EDITORIAL

Journalism 251

A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 3 credits toward graduation.


3 Units

ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

Journalism 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.


3 Units

SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

Journalism 285

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing 'new web.'


3 Units

WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

Journalism 294

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.


3 Units

FEATURE WRITING

Journalism 303

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.


3 Units

HISTORY OF MASS COMMUNICATION

Journalism 305

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.


3 Units

MEDIA ETHICS

Journalism 309

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.


3 Units

PUBLICATION PHOTOGRAPHY

Journalism 310

Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.


3 Units

ADVERTISING COPYWRITING AND LAYOUT

Journalism 320

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.


3 Units

ADVERTISING MEDIA PLANNING AND BUYING

Journalism 322

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.


1-3 Units

PRACTICUM IN TELEVISION NEWS

Journalism 332

The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.


3 Units

JOURNALISM FOR THE WEB

Journalism 347

Students will become proficient in the use of Web-related journalistic tools to attract and retain an online audience. Topics will include site design, content management systems, social media and Web metrics.


3 Units

ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT

Journalism 364

This course provides students with specific knowledge and preparation for the effective managment of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic affects of public relations' and advertising's communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.


3 Units

LAW OF MASS COMMUNICATION

Journalism 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.


3 Units

ADVERTISING CAMPAIGNS

Journalism 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.


3 Units

COMMUNICATION AND PUBLIC OPINION

Journalism 430

The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.


3 Units

MASS COMMUNICATION IN SOCIETY

Journalism 431

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.


3 Units

COMMUNICATION RESEARCH METHODS

Journalism 485

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.


3 Units

JOURNALISM CAPSTONE: PUBLIC AFFAIRS

Journalism 486

This senior-level course brings together those skills of writing, reporting and media production. Assignments will focus on coverage of government, including meetings and public documents. Each student will produce a capstone project in text, audio, video, still photography or a hybrid of those media.


3 Units

INTERNSHIP ADVERTISING

Journalism 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.


1-6 Units

INTERNSHIP IN JOURNALISM

Journalism 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.


1-12 Units

EXCHANGE STUDY

Journalism 497

Variable topics. Repeatable


1-3 Units

INDEPENDENT STUDY

Journalism 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable. Prereq: Junior status and consent of instructor

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