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ADVERTISING COPYWRITING AND LAYOUT
ADVERTISING COPYWRITING AND LAYOUT
2012 Fall Term
3 Units
Journalism 320
Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.
Other Requirements: PREREQ: JOURNLSM 220 AND JOURNLSM 241
Class Schedule
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