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• Undergraduate Spring 2025
• Marketing

Undergraduate Marketing

2025 Spring Term

Class Schedule

MARKETING FOR INFLUENCERS AND CREATORS

MARKETNG 210

Dive into marketing with this dynamic course tailored to the modern-day creator. Learn how to critically assess marketing strategies, develop and manage a personal brand, and cultivate an engaged audience through unique content. Explore real-world examples, hear from industry professionals, and work hands-on to bring your personal marketing vision to life. Suitable for all majors, this course equips students with practical tools and insights to elevate their personal brand or creative venture.

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PRINCIPLES OF MARKETING

MARKETNG 211

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Class Schedule

PRINCIPLES OF SELLING

MARKETNG 212

An introduction to the art and science of selling and persuasion, focusing on communication skills, selling theories, techniques, and practices. This experiential "learning by doing" class utilizes interactions with business professionals to improve your skills. This course will also develop your understanding of the latest business and communication technologies, including artificial intelligence (AI) and its applications.

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MARKETING RESEARCH

MARKETNG 321

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.

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MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE

MARKETNG 350

Unlock the future of marketing with our hands-on course on marketing communications with artificial intelligence (AI). Dive deep into the foundational marketing and communications concepts that drive successful campaigns while leveraging the power of AI to supercharge creative development, planning, and evaluation. Engage in experiential learning as you research, create, and develop your own AI-augmented marketing communications plan.

Class Schedule

INTRODUCTION TO DIGITAL MARKETING

MARKETNG 351

Technological changes and the "always connected" consumer force marketers to continually evolve. The basics of emerging digital marketing media, artificial intelligence (AI), and related techniques for reaching online consumers across multiple devices are covered. The course explores AI and digital marketing's transformative impact on traditional marketing practices and privacy. Students will analyze and interpret digital marketing data to evaluate marketing strategies and generate recommendations.

Class Schedule

SOCIAL MEDIA AND CONTENT MARKETING

MARKETNG 352

Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course explores the impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.

Class Schedule

ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE

MARKETNG 353

Digital marketing and artificial intelligence (AI) allow marketers to deliver relevant communications. Strategies for effectively leveraging AI for digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising, including SEO and paid search, and optimizing other AI-driven digital strategies.

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ENTREPRENEURIAL MARKETING

MARKETNG 360

Sales is critical to the success of all organizations. This course examines advanced sales processes, strategies, and techniques practiced through experiential opportunities with business professionals. In addition, you will explore building strong customer relationships, negotiation strategies, career management, and the latest sales enablement technologies, including artificial intelligence.

Class Schedule

INTERNATIONAL MARKETING

MARKETNG 361

The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.

Class Schedule

EXPERIENTIAL MARKETING

MARKETNG 370

Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.

Class Schedule

SPORTS MARKETING

MARKETNG 371

Sports Marketing examines marketing strategies used by sports brands to attract and retain fans. Detailed consideration is given to sports as a product and service and managing the development, positioning, and promotion of sports brands. Students will develop a sports marketing plan aligning marketing strategy, sponsorship, and growth strategies.

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INNOVATION AND TECHNOLOGY MARKETING

MARKETNG 400

Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.

Class Schedule

SALES MANAGEMENT

MARKETNG 431

Sales has a unique and critical position in every organization that requires an equally unique approach to management. This course examines the critical role of sales force design, management, and leadership of the sales function, which is essential to all organizations. It looks at contemporary issues such as ethics, managing in a global environment, generational differences, diversity in the salesforce, and the profound transformation of sales enablement through technologies such as artificial intelligence.

Class Schedule

MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE

MARKETNG 445

Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology is used to design and implement marketing strategies. Special attention will be devoted to the application of marketing analytics and artificial intelligence to marketing strategy.

Class Schedule

ADVANCED SALES

MARKETNG 460

Sales is critical to the success of all organizations. This course examines advanced sales processes, strategies, and techniques practiced through experiential opportunities with business professionals. In addition, you will explore building strong customer relationships, negotiation strategies, career management, and the latest sales enablement technologies, including artificial intelligence.

Class Schedule

SALES TEAM PRACTICUM

MARKETNG 465

The Sales Team Practicum is designed for students seeking an Emphasis in Professional Sales, a Marketing Minor in Professional Sales, or a Professional Selling Certificate. Students will prepare for participation in regional and International Sales Competitions, plus two internal Competitions. Students will be mentored by marketing faculty in the sales curriculum, experienced student coaches, and business sales professionals

Class Schedule

CAPSTONE IN STRATEGIC MARKETING

MARKETNG 479

This capstone course covers the organization and coordination of the total marketing program, bringing together knowledge gained in prior marketing courses. The focus of the course is on planning marketing activities, including the marketing mix, marketing research, demand forecasting, and profitability analysis. You will gain experience in developing strategies to aid in the firm's ability to adjust to competitive trends and changing market conditions. In addition, you will develop skills in decision-making to achieve well-defined objectives.

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INTERNSHIP IN MARKETING

MARKETNG 493

Internships offer students an opportunity to merge course work with day-to-day activities in business. A marketing internship consists of a structured-supervised work experience. A minimum of 150 hours of work is required for a 3-credit internship. No more than 3 internship credits will apply towards a major or minor.

Class Schedule

INDEPENDENT STUDY IN MARKETING

MARKETNG 498

Study of a selected topic or topics under the direction of a faculty member.