Undergraduate Marketing
Undergraduate Marketing
2024 Fall Term
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- This course listing is informational and does not guarantee availability for registration.
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PRINCIPLES OF MARKETING
MARKETNG 211
A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.
PRINCIPLES OF SELLING
MARKETNG 212
An introduction to the art and science of selling and persuasion, focusing on communication skills, selling theories, techniques, and practices. This experiential "learning by doing" class utilizes interactions with business professionals to improve your skills. This course will also develop your understanding of the latest business and communication technologies, including artificial intelligence (AI) and its applications.
MARKETING RESEARCH
MARKETNG 321
Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, reporting, interpretation of findings and implementation of recommendations.
MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE
MARKETNG 350
Unlock the future of marketing with our hands-on course on marketing communications with artificial intelligence (AI). Dive deep into the foundational marketing and communications concepts that drive successful campaigns while leveraging the power of AI to supercharge creative development, planning, and evaluation. Engage in experiential learning as you research, create, and develop your own AI-augmented marketing communications plan.
INTRODUCTION TO DIGITAL MARKETING
MARKETNG 351
Technological changes and the "always connected" consumer force marketers to continually evolve. The basics of emerging digital marketing media, artificial intelligence (AI), and related techniques for reaching online consumers across multiple devices are covered. The course explores AI and digital marketing's transformative impact on traditional marketing practices and privacy. Students will analyze and interpret digital marketing data to evaluate marketing strategies and generate recommendations.
SOCIAL MEDIA AND CONTENT MARKETING
MARKETNG 352
Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course explores the impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.
ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE
MARKETNG 353
Digital marketing and artificial intelligence (AI) allow marketers to deliver relevant communications. Strategies for effectively leveraging AI for digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising, including SEO and paid search, and optimizing other AI-driven digital strategies.
ENTREPRENEURIAL MARKETING
MARKETNG 360
Sales is critical to the success of all organizations. This course examines advanced sales processes, strategies, and techniques practiced through experiential opportunities with business professionals. In addition, you will explore building strong customer relationships, negotiation strategies, career management, and the latest sales enablement technologies, including artificial intelligence.
INTERNATIONAL MARKETING
MARKETNG 361
The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.
EXPERIENTIAL MARKETING
MARKETNG 370
Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.
SPORTS MARKETING
MARKETNG 371
Sports Marketing examines marketing strategies used by sports brands to attract and retain fans. Detailed consideration is given to sports as a product and service and managing the development, positioning, and promotion of sports brands. Students will develop a sports marketing plan aligning marketing strategy, sponsorship, and growth strategies.
SERVICES MARKETING
MARKETNG 372
Investigates the nature and scope of services and how they are marketed compared to products. Emphasis is given to developing marketing mix strategies to acquire, grow, and retain a loyal customer base. Services marketing is examined in a variety of experiential contexts, including sports, tourism, entertainment, and related industries.
BUSINESS TO BUSINESS MARKETING
MARKETNG 412
An in-depth examination of the distinct world of business-to-business (B2B) marketing, this course develops your understanding of how and why businesses attract and initiate relationships in commercial, governmental, and institutional markets. The course uses current events and examples to look at all aspects of the marketing and sales process and the latest technological advances, including artificial intelligence.
SALES MANAGEMENT
MARKETNG 431
Sales has a unique and critical position in every organization that requires an equally unique approach to management. This course examines the critical role of sales force design, management, and leadership of the sales function, which is essential to all organizations. It looks at contemporary issues such as ethics, managing in a global environment, generational differences, diversity in the salesforce, and the profound transformation of sales enablement through technologies such as artificial intelligence.
ADVANCED SALES
MARKETNG 460
Sales is critical to the success of all organizations. This course examines advanced sales processes, strategies, and techniques practiced through experiential opportunities with business professionals. In addition, you will explore building strong customer relationships, negotiation strategies, career management, and the latest sales enablement technologies, including artificial intelligence.
CAPSTONE IN STRATEGIC MARKETING
MARKETNG 479
This capstone course covers the organization and coordination of the total marketing program, bringing together knowledge gained in prior marketing courses. The focus of the course is on planning marketing activities, including the marketing mix, marketing research, demand forecasting, and profitability analysis. You will gain experience in developing strategies to aid in the firm's ability to adjust to competitive trends and changing market conditions. In addition, you will develop skills in decision-making to achieve well-defined objectives.
INTERNSHIP IN MARKETING
MARKETNG 493
Internships offer students an opportunity to merge course work with day-to-day activities in business. A marketing internship consists of a structured-supervised work experience. A minimum of 150 hours of work is required for a 3-credit internship. No more than 3 internship credits will apply towards a major or minor.
INDEPENDENT STUDY IN MARKETING
MARKETNG 498
Study of a selected topic or topics under the direction of a faculty member.