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BRAND MANAGEMENT

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BRAND MANAGEMENT

2024 Fall Term

3 Units

Marketing 770

This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.

Other Requirements: PREREQ: MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR CERTIFICATE PROGRAM; M.S. MARKETING STUDENTS MUST COMPLETE 18 CREDITS OF MARKETNG 730 OR HIGHER

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
22-LEC 3913
3 Units
10/23 - 12/07 (8W2)
Dennis Kopf
ONLINE

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