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Graduate Marketing

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Graduate Marketing

2024 Fall Term

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3 Units

QUANTITATIVE ANALYSIS FOR BUSINESS

MARKETNG 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.


2 Units

MARKETING STRATEGY

MARKETNG 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.


3 Units

INTERNATIONAL MARKETING

MARKETNG 761

Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. A multinational assignment enables students to experience issues associated with doing business outside one's home country.


2 Units

ETHICS IN THE MARKETPLACE

MARKETNG 766

This course focuses primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course emphasizes current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. Examples of both exemplary and poor business behavior provided.


3 Units

BRAND MANAGEMENT

MARKETNG 770

This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.


3 Units

DIGITAL MARKETING

MARKETNG 772

This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.


1-3 Units

INDIVIDUAL STUDIES

MARKETNG 798

Study of a selected topic or topics under the direction of a faculty member.

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