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APPLIED STUDIES IN ARTS MARKETING

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APPLIED STUDIES IN ARTS MARKETING

2019 Spring Term

2 Units

A&C Interdepartmental 363

A study of the duties and skills of marketing managers of both commercial and non-profit arts-related businesses, as well as the individual artist in the marketplace. Topics include marketing research, planning a marketing budget, promotions, media relations, advertising, corporate and media sponsorship, and audience development. Offered fall term in even numbered years.

Other Requirements: COREQ: MARKETNG 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 1685
2 Units
01/22 - 05/11 (1)
Sarah Marty
WEB BASED
All course work will be conducted via the internet using Canvas. For further information, contact the department chair via email at andersom@uww.edu. An additional required fee of $100.00 will be assessed for this web-based course.

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