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Graduate Marketing

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Graduate Marketing

2018 Spring Term

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3 Units

QUANTITATIVE ANALYSIS FOR BUSINESS

Marketing 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.


2 Units

MARKETING STRATEGY

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.


3 Units

CONSUMER BEHAVIOR

Marketing 751

The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas. The strategic implications of segmentation, targeting, and positioning will be explored in depth.


2 Units

ETHICS IN THE MARKETPLACE

Marketing 766

This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.


3 Units

BRAND MANAGEMENT

Marketing 770

This course exposes students to contemporary thought about brands and branding, the interaction between brands and consumer culture, and the strategies for building strong brands, Specific topics include brand identity, brand positioning, brand meaning, as well as how the brand guides strategic decisions about the elements of the marketing mix.


1-3 Units

INDIVIDUAL STUDIES

Marketing 798

Study of a selected topic or topics under the direction of a faculty member.

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