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MARKETING STRATEGY

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MARKETING STRATEGY

2018 Spring Term

2 Units

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.

Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-DIS 3484
2 Units
03/19 - 05/11 (8W2) M 6:30 PM - 9:50 PM
Pavan Chennamaneni
HH2102HH2102
There will be a $35 fee for the Positioning Strategy Simulation for this course, payable to LINKS Simulations. The fee is not added to the registrants' bill.
 
22-DIS 3485
2 Units
01/22 - 03/17 (8W1)
Pavan Chennamaneni
WEB BASED
There will be a $35 fee for the Positioning Strategy Simulation for this course, payable to LINKS Simulations. The fee is not added to the registrants' bill. Online graduate courses in CoBE will be billed at $637.43 per credit for all students. Students must have access to the Internet and an Internet browser.

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