2018 Spring Term
The study of the behavior of consumers, including research methods and findings from the behavioral sciences, with emphasis placed on how marketing managers apply those ideas. The strategic implications of segmentation, targeting, and positioning will be explored in depth.
Other Requirements: PREREQ: MARKETNG 716 OR EQUIVALENT AND GRAD LEVEL BUSINESS REQUIREMENT
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|01/22 - 05/11 (1)||W 6:30 PM - 9:00 PM||