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ADVERTISING AND PROMOTION MANAGEMENT

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ADVERTISING AND PROMOTION MANAGEMENT

2014 Summer Term

3 Units

Marketing 765

The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.

Other Requirements: PREREQ: GRADUATE STANDING OR CONSENT OF THE INSTRUCTOR

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 1518
3 Units
07/07 - 08/15 (6W3) MW 5:15 PM - 8:35 PM
Dennis Kopf
OFF CAMPUS AMERICAN FAMILY MADISON

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