courses.uww.edu »

Graduate Marketing

Jump to Menu

Graduate Marketing

2014 Summer Term

Disclaimer

  • This course listing is informational and does not guarantee availability for registration.
  • Please click through to view the class schedule to see sections offered for your selected term.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

2 Units

MARKETING

Marketing 716

Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.


3 Units

QUANTITATIVE ANALYSIS FOR BUSINESS

Marketing 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.


2 Units

MARKETING STRATEGY

Marketing 747

Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.


3 Units

ADVERTISING AND PROMOTION MANAGEMENT

Marketing 765

The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.


3 Units

STRATEGIC MARKETING FOR ENTREPRENEURS

Marketing 767

The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.


1-3 Units

INDIVIDUAL STUDIES

Marketing 798

Study of a selected topic or topics under the direction of a faculty member.

Jump to Top

Catalog Selection

Course Navigation

Go ToGo To ResetReset

Class Filter

RefreshRefresh ResetReset

Links