ADVERTISING AND PROMOTION MANAGEMENT
ADVERTISING AND PROMOTION MANAGEMENT
2013 Summer Term
3 Units
Marketing 765
The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.
Other Requirements: PREREQ: GRADUATE STANDING OR CONSENT OF THE INSTRUCTOR
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 1518
3 Units
|
07/08 - 08/16 (6W3) | MW 5:15 PM - 8:35 PM |
Dennis Kopf
|
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| OFF CAMPUS | AMERICAN FAMILY - MADISON | ||||
