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Graduate Marketing
Graduate Marketing
2013 Summer Term
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MARKETING
MARKETNG 716
Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.
ADVANCED STATISTICAL METHODS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series. Prereq: Graduate status and demonstrated proficiency in Mathematics and Statistics or MARKETNG 702 and ECON 703
ADVERTISING AND PROMOTION MANAGEMENT
MARKETNG 765
The course focuses on the identification and utilization of key marketing communication components in the development and implementation of promotional strategies and tactics. Attention will be devoted to understanding effective and efficient ways to integrate various marketing promotion techniques. Specific topics include sales promotion, Internet marketing, advertising, direct marketing, database marketing and personal selling.
STRATEGIC MARKETING FOR ENTREPRENEURS
MARKETNG 767
The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.
READINGS AND RESEARCH IN MARKETING
MARKETNG 789
Study of a selected area in marketing through readings and/or empirical research. Areas of study will be selected by the student in consultation with an adviser.
INDIVIDUAL STUDIES
MARKETNG 798
Study of a selected topic or topics under the direction of a faculty member.
THESIS RESEARCH
MARKETNG 799
Students must complete a Thesis Proposal Form in the Graduate Studies Office before registering for this course.