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Graduate Marketing
Graduate Marketing
2012 Fall Term
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MARKETING
MARKETNG 716
Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.
ADVANCED STATISTICAL METHODS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series. Prereq: Graduate status and demonstrated proficiency in Mathematics and Statistics or MARKETNG 702 and ECON 703
SEMINAR IN METHODOLOGY OF BUSINESS RESEARCH
MARKETNG 733
Designed to acquaint graduate students with the research process, its tools and techniques, as well as the methods which form a basis for business planning, decision making, and problem solving.
BUYER BEHAVIOR
MARKETNG 751
The study and explanation of the behavior of consumers, research methods and findings from the behavioral sciences.
INTERNATIONAL BUSINESS (MARKETING)
MARKETNG 761
Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. Cases will be used to illustrate operational problems of multinational organizations as well as international intermediaries.
ETHICS IN THE MARKETPLACE
MARKETNG 766
This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.
STRATEGIC MARKETING FOR ENTREPRENEURS
MARKETNG 767
The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.
READINGS AND RESEARCH IN MARKETING
MARKETNG 789
Study of a selected area in marketing through readings and/or empirical research. Areas of study will be selected by the student in consultation with an adviser.
INDIVIDUAL STUDIES
MARKETNG 798
Study of a selected topic or topics under the direction of a faculty member.