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Graduate Marketing

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Graduate Marketing

2012 Fall Term

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2 Units

MARKETING

Marketing 716

Analysis of the institutional, behavioral, competitive, legal, and intra-firm aspects of the marketing function in business and other organizations.


2 Units

ADVANCED STATISTICAL METHODS

Marketing 731

Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series. Prereq: Graduate status and demonstrated proficiency in Mathematics and Statistics or MARKETNG 702 and ECON 703


3 Units

SEMINAR IN METHODOLOGY OF BUSINESS RESEARCH

Marketing 733

Designed to acquaint graduate students with the research process, its tools and techniques, as well as the methods which form a basis for business planning, decision making, and problem solving.


3 Units

BUYER BEHAVIOR

Marketing 751

The study and explanation of the behavior of consumers, research methods and findings from the behavioral sciences.


3 Units

INTERNATIONAL BUSINESS (MARKETING)

Marketing 761

Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. Cases will be used to illustrate operational problems of multinational organizations as well as international intermediaries.


2 Units

ETHICS IN THE MARKETPLACE

Marketing 766

This course will focus primarily on issues related to the business/customer relationship, with customers being defined as both other organizations and consumers. The course will emphasize current issues such as privacy rights, pricing ethics, promotional tactics and targeting. Students will discuss topics, analyze cases, and write essays defending their opinions and suggesting strategies. The course will provide examples of both exemplary and poor business behavior.


3 Units

STRATEGIC MARKETING FOR ENTREPRENEURS

Marketing 767

The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.


3 Units

READINGS AND RESEARCH IN MARKETING

Marketing 789

Study of a selected area in marketing through readings and/or empirical research. Areas of study will be selected by the student in consultation with an adviser.


1-3 Units

INDIVIDUAL STUDIES

Marketing 798

Study of a selected topic or topics under the direction of a faculty member.

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