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ADVERTISING CAMPAIGNS
ADVERTISING CAMPAIGNS
2011 Fall Term
3 Units
Journalism 423
Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
Other Requirements: PREREQ: JOURNLSM 320 AND JOURNLSM 322
Class Schedule
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