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• Undergraduate Fall 2011
• Journalism

Undergraduate Journalism

2011 Fall Term

Class Schedule

FOUNDATIONS OF ADVERTISING

JOURNLSM 220

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

Class Schedule

ELECTRONIC MEDIA COPYWRITING

JOURNLSM 241

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

Class Schedule

MASS MEDIA WRITING

JOURNLSM 243

Introduction to writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. An emphasis is placed on selecting, organizing and structuring information. Practice in factual and strategic writing in print and electronic journalism and advertising is included. Prereq: Ability to type.

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NEWS GATHERING

JOURNLSM 244

The treatment of community events. Students cover city council and school board meetings; perfect interview techniques and generally go beyond the classroom to write the news story.

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PUBLICATION EDITING

JOURNLSM 245

The course covers the proper use of language, spelling, punctuation and accepted writing style in news stories. It concentrates on use of the Associate Press Stylebook to check capitalization, abbreviations, numerals, and titles. Grammar fundamentals, sentence structure and news format are covered.

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ELECTRONIC MEDIA NEWSWRITING AND PRODUCTION

JOURNLSM 246

Development of the skills of broadcast news gathering, writing, and editing.

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PUBLICATION LAYOUT

JOURNLSM 248

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.

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SCHOOL PUBLICATIONS: EDITORIAL

JOURNLSM 251

A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 3 credits toward graduation.

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ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

JOURNLSM 275

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

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SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

JOURNLSM 285

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing 'new web.'

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WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

JOURNLSM 294

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.

Class Schedule

FEATURE WRITING

JOURNLSM 303

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.

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HISTORY OF MASS COMMUNICATION

JOURNLSM 305

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.

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PUBLICATION PHOTOGRAPHY

JOURNLSM 310

Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.

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DIGITAL JOURNALISM

JOURNLSM 315

A survey of skills for practicing journalism on the World Wide Web. Students will complete news and feature projects in audio, video and slideshow formats. Changes in media business models, social media, career paths and Web journalsism's implications for democracy will be considered.

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ADVERTISING COPYWRITING AND LAYOUT

JOURNLSM 320

The preparation of advertising copy with attention to its functions and values.

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ADVERTISING MEDIA PLANNING AND BUYING

JOURNLSM 322

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.

Class Schedule

PRACTICUM IN TELEVISION NEWS

JOURNLSM 332

The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.

Class Schedule

GAME DEVELOPMENT: THEORY AND PRACTICE

JOURNLSM 351

This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.

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REPORTING PUBLIC AFFAIRS

JOURNLSM 406

Advanced work in reporting with emphasis on news related to crime and the courts, government and politics, business, finance and labor. Includes study of the courts, legislative procedures and business.

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LAW OF MASS COMMUNICATION

JOURNLSM 420

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.

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ADVERTISING CAMPAIGNS

JOURNLSM 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

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COMMUNICATION AND PUBLIC OPINION

JOURNLSM 430

The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined. Prereq: Consent of instructor.

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MASS COMMUNICATION IN SOCIETY

JOURNLSM 431

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.

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COMMUNICATION RESEARCH METHODS

JOURNLSM 485

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.

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INTERNSHIP ADVERTISING

JOURNLSM 493A

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.

Class Schedule

INTERNSHIP IN JOURNALISM

JOURNLSM 493G

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.

Class Schedule

INDEPENDENT STUDY

JOURNLSM 498

Study of a selected topic or topics under the direction of a faculty member. Repeatable.