ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION
ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION
2026 Spring Term
3 Units
Marketing 400
This course explores the intersection of artificial intelligence (AI), technology, and marketing innovation. Emphasis is placed on how AI is revolutionizing traditional approaches to product innovation, from ideation and concept testing to product launch. Through a blend of theory and practice, the course equips students with the skills necessary to innovate and succeed in the realm of marketing.
Other Requirements: PREREQ: MARKETNG 211 AND ((COBE MAJOR: 2.50 CUMULATIVE GPA) OR (NON-COBE MAJOR/MINOR/COBE MINOR: 60 CREDITS AND 2.00 CUMULATIVE GPA))
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3098
3 Units
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01/26 - 05/09 (1) | TuTh 9:30 AM - 10:45 AM |
Yushan Zhao
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