PR CAMPAIGNS
PR CAMPAIGNS
2026 Spring Term
3 Units
Communication 402
The course discusses the principles of the four-step planning process commonly used by public relations professionals and presents students a template for preparing a public relations plan document. Students learn the importance of guiding an organization's communication with a thoroughly developed plan that is supported by research into the organization and its situation. Students learn how to use tactical decision-making to guide the preparation of communication tools. Students work in teams to develop an effective public relations campaign for an area nonprofit organization.
Other Requirements: PREREQ: COMM 202 AND COMM 203 AND COMM 204 AND COMM 275 AND COMM 302
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
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01-LEC 3019
3 Units
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01/26 - 05/09 (1) | TuTh 9:30 AM - 10:45 AM |
Sanghee Park
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