AD & PR RESEARCH LITERACY
AD & PR RESEARCH LITERACY
2025 Fall Term
3 Units
Communication 275
Students learn about gathering information for communication planning. The course introduces students to some of the important research tools used by advertising and public relations professionals. They learn to assess the quality of research reports. Students study survey and group research methods. The course discusses market research and media tracking as well.
Other Requirements: PREREQ: JOURNLSM 220 OR COMM 202
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 1969
3 Units
|
09/02 - 12/06 (1) |
Un Chae Chung
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| ONLINE | |||||
