Undergraduate Marketing
Undergraduate Marketing
2025 Summer Term
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PRINCIPLES OF MARKETING
MARKETNG 211
A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.
PRINCIPLES OF SELLING
MARKETNG 212
An introduction to the art and science of selling and persuasion, focusing on communication skills, selling theories, techniques, and practices. This experiential "learning by doing" class utilizes interactions with business professionals to improve your skills. This course will also develop your understanding of the latest business and communication technologies, including artificial intelligence (AI) and its applications.
INTRODUCTION TO DIGITAL MARKETING
MARKETNG 351
Technological changes and the "always connected" consumer force marketers to continually evolve. The basics of emerging digital marketing media, artificial intelligence (AI), and related techniques for reaching online consumers across multiple devices are covered. The course explores AI and digital marketing's transformative impact on traditional marketing practices and privacy. Students will analyze and interpret digital marketing data to evaluate marketing strategies and generate recommendations.
SOCIAL MEDIA AND CONTENT MARKETING
MARKETNG 352
Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course explores the impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.
INTERNSHIP IN MARKETING
MARKETNG 493
Internships offer students an opportunity to merge course work with day-to-day activities in business. A marketing internship consists of a structured-supervised work experience. A minimum of 150 hours of work is required for a 3-credit internship. No more than 3 internship credits will apply towards a major or minor.