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INTERNATIONAL MARKETING

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INTERNATIONAL MARKETING

2023 Fall Term

3 Units

Marketing 361

The course provides a critical assessment of global market opportunities and of the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and of managing marketing mix variables in a foreign setting.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 2597
3 Units
09/05 - 12/08 (1) TuTh 9:30 AM - 10:45 AM
Yushan Zhao
HH2303HH2303
 
02-LEC 2598
3 Units
09/05 - 12/08 (1) TuTh 12:30 PM - 1:45 PM
Yushan Zhao
HH2303HH2303

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