MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
2023 Spring Term
3 Units
Marketing 445
Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology is used to design and implement marketing strategies. Special attention will be devoted to the application of marketing analytics and artificial intelligence to marketing strategy.
Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
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01-LEC 3679
3 Units
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01/23 - 05/06 (1) | TuTh 11:00 AM - 12:15 PM |
Victor Barger
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