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ADVANCED DIGITAL MARKETING

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ADVANCED DIGITAL MARKETING

2023 Spring Term

3 Units

Marketing 353

Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.

Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3617
3 Units
01/23 - 05/06 (1) MW 12:30 PM - 1:45 PM
Andrew Dahl
HH3101HH3101
 
22-LEC 3618
3 Units
01/23 - 05/06 (1)
Andrew Dahl
ONLINE

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