Graduate Communication
Graduate Communication
2022 Fall Term
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CRISIS COMMUNICATION
COMM 712
Theory and practice in composition and analysis of crisis communication plans. How to strategically compose and deliver theory-grounded persuasive messages during a crisis, as well as how to accurately assess effectiveness of messages among increasingly diverse stakeholders. How to justify different platforms for crisis message delivery. Crisis case studies in government, non-profit, entertainment, sports and corporate contexts.
STRATEGIC PLANNING
COMM 720
This course emphasizes applying theory as a basis for communication planning, especially identifying strategies. Media effect theories for digital, social media and traditional media will be discussed. Course participants will study the application of these theories to develop a strategic communication plan that incorporates digital media, social media and traditional media and blends their use to optimal impact.
PRACTICING ADVOCACY AND INFLUENCE
COMM 745
The focus of this course is on strategies and techniques to advocate for diverse groups and effectively influence various stakeholders. The course will examine platforms for advocacy and influence including face to face interaction, traditional media, and social/digital media and their effectiveness in various contexts.
APPLIED COMMUNICATION RESEARCH
COMM 785
An advanced-level graduate survey of methodologies and issues relevant to the applied practice of communication research in real world settings.
INDIVIDUAL STUDIES
COMM 798
Study of a selected topic or topics under the direction of a faculty member. Students must complete the Independent Studies Form located at http://www.uww.edu/commgrads/forms.html or available from the Communication Department office prior to registering for this course. The form requires signatures from the instructor supervising the independent study and from the graduate coordinator. Note: Comm 799/Journlsm 799 Thesis credits and Comm 789/Journlsm 789 ACP credits may not be taken concurrently with Comm 798/Journlsm 798 Independent Study credits.