Graduate Marketing
Graduate Marketing
2022 Summer Term
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QUANTITATIVE ANALYSIS FOR BUSINESS
MARKETNG 731
Applications of advanced statistical methods to managerial problems of prediction, inference, parametric and nonparametric, and decision making under uncertainty. Topics emphasized are multiple regression and time series.
MARKETING STRATEGY
MARKETNG 747
Marketing Strategy reviews topics related to marketers' strategic efforts. It focuses on the Marketing Plan and offers students the opportunity to run a simulation, which will allow them to make specific choices related to Product, Promotion, Pricing and Distribution issues and gain feedback about the validity of their decisions.
INTERNATIONAL MARKETING
MARKETNG 761
Fundamental aspects of international business will be studied. Emphasis is placed on decision making in an international setting and appraisal of market opportunities worldwide. A multinational assignment enables students to experience issues associated with doing business outside one's home country.
ENTREPRENEURIAL MARKETING STRATEGY
MARKETNG 767
The course explores the intersection of marketing and entrepreneurship to address key marketing strategies for small and start-up businesses, product launches, and entrepreneurial marketing strategies that can benefit all organizations. Students will apply an entrepreneurial mindset and marketing concepts to address strategic challenges confronting marketers in entrepreneurial ventures through various learning tools such as case studies, marketing audits, and strategic marketing plan development for a new or small/growing firm.