EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
2022 Spring Term
3 Units
Marketing 370
Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.
Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 3689
3 Units
|
01/18 - 05/06 (1) | TuTh 12:30 PM - 1:45 PM |
Sharon Roy
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22-LEC 3690
3 Units
|
01/18 - 05/06 (1) |
Kenyatta Barber
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| WEB BASED | |||||
