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EXPERIENTIAL MARKETING

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EXPERIENTIAL MARKETING

2022 Spring Term

3 Units

Marketing 370

Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3689
3 Units
01/18 - 05/06 (1) TuTh 12:30 PM - 1:45 PM
Sharon Roy
HH2102HH2102
 
22-LEC 3690
3 Units
01/18 - 05/06 (1)
Kenyatta Barber
WEB BASED

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