ADVANCED DIGITAL MARKETING
ADVANCED DIGITAL MARKETING
2022 Spring Term
3 Units
Marketing 353
Digital marketing allows marketers to deliver relevant communications in today's digital world. Strategies behind effective digital marketing efforts are explored with a focus on understanding digital analytics and developing digital content. Emphasis is placed on search engine marketing and digital advertising strategies including SEO and paid search. Developing and implementing a search engine marketing campaign provides hands-on experience.
Other Requirements: PREREQ: MARKETNG 311 AND 351, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
| Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
|---|---|---|---|---|---|
|
01-LEC 3526
3 Units
|
01/18 - 05/06 (1) | MW 9:30 AM - 10:45 AM |
Andrew Dahl
|
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|
22-LEC 3686
3 Units
|
01/18 - 05/06 (1) |
Andrew Dahl
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| WEB BASED | |||||
