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SOCIAL MEDIA AND CONTENT MARKETING

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SOCIAL MEDIA AND CONTENT MARKETING

2022 Spring Term

3 Units

Marketing 352

Social media is rapidly changing the marketing landscape. Marketers who previously relied on mass media to broadcast messages are faced with the challenge of interacting with digitally empowered consumers. This course explores the impact of social media and other communications technologies on marketing strategy, marketing communications, and marketing research.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3683
3 Units
01/18 - 05/06 (1) TuTh 12:30 PM - 1:45 PM
Dennis Kopf
HH2300HH2300
 
02-LEC 3684
3 Units
01/18 - 05/06 (1) MW 2:00 PM - 3:15 PM
Maxwell Hsu
HH3101HH3101
 
22-LEC 3685
3 Units
01/18 - 05/06 (1)
Karen Whalen
WEB BASED

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