EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
2021 Fall Term
Marketing 370
Experiential Marketing explores the unique characteristics and strategic approach to creating and marketing immersive customer experiences around brands, events, and other in-person programs. The course utilizes an experiential learning approach to explore marketing activities that create and promote engaging experiences that strengthen customers' relationships with brands, events, and sponsors.
Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION
Class Schedule
Disclaimer
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details | Meeting Details & Topic | Instructor | Syllabus | ||
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01-LEC 3410
3 Units
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09/02 - 12/11 (1) | TuTh 9:30 AM - 10:45 AM |
Sharon Roy
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