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ADVERTISING CAMPAIGNS

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ADVERTISING CAMPAIGNS

2021 Spring Term

3 Units

Journalism 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

Other Requirements: PREREQ: COMM 275 AND JOURNLSM 320 AND JOURNLSM 322; COREQ: JOURNLSM 364 AND JOURNLSM 309

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 1721
3 Units
01/19 - 05/07 (1) TuTh 12:30 PM - 1:45 PM
Kristine Kranenburg
HH2203HH2203

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