DIGITAL MARKETING
DIGITAL MARKETING
2021 Spring Term
3 Units
Marketing 772
This course provides students with applied and theoretical knowledge of digital marketing, which is necessary to understand how the Internet and related technologies have and will continue to impact marketing practices. Topics covered include online advertising, search engine optimization, paid search, web analytics, email marketing, social media marketing, and online brand building.
Other Requirements: PREREQ: MARKETNG 716, OR MARKETNG 311 WITH A GRADE OF "C" OR BETTER, OR EQUIVALENT; MUST BE ADMITTED TO A COBE GRADUATE DEGREE OR BUSINESS DATA ANALYTICS CERTIFICATE PROGRAM
Class Schedule
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