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• Graduate Spring 2021
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Graduate Communication

2021 Spring Term

Class Schedule

STRATEGIC PLANNING

COMM 720

This course emphasizes applying theory as a basis for communication planning, especially identifying strategies. Media effect theories for digital, social media and traditional media will be discussed. Course participants will study the application of these theories to develop a strategic communication plan that incorporates digital media, social media and traditional media and blends their use to optimal impact.

Class Schedule

SOCIAL AND NEW MEDIA MESSAGING

COMM 740

The focus of this course is the proper design and implementation of social and new media messaging and delivery. Communication practitioners will gain a deeper understanding of social listening, analytics, creating and maintaining an effective digital media presence, using digital strategies to enhance traditional media, and using new media to reach diverse, fragmented audiences.

Class Schedule

PRACTICING ADVOCACY AND INFLUENCE

COMM 745

The focus of this course is on strategies and techniques to advocate for diverse groups and effectively influence various stakeholders. The course will examine platforms for advocacy and influence including face to face interaction, traditional media, and social/digital media and their effectiveness in various contexts.

Class Schedule

HEALTH COMMUNICATION AND PUBLIC POLICY

COMM 764

Health policy refers to decisions, plans, and actions that are undertaken to achieve specific health care goals within a society. This course examines the history, development, and current status of public health policy in relation to access and diversity issues. Emphasis on programs and legislation designed to facilitate access to healthcare and improve health communications for disadvantaged groups.

Class Schedule

APPLIED COMMUNICATION PROJECT CREDITS

COMM 789

Applied Communication Project (ACP) units allow a student to work with his/her project director and committee in further developing and completing the ACP, a capstone experience option emphasizing the application of communication theory and principles to solve a communication problem or meet a specific need relating to corporate communication or mass communication issues. ACP proposal forms available at http://academics.uww.edu/comgrads/forms.html or from the graduate coordinator. Note, Comm/Journlsm 799 Thesis credits and Comm/Journlsm 789 ACP credits may not be taken concurrently with Comm/Journlsm 798 Independent Study credits.

Class Schedule

INDIVIDUAL STUDIES

COMM 798

Study of a selected topic or topics under the direction of a faculty member. Students must complete the Independent Studies Form located at http://www.uww.edu/commgrads/forms.html or available from the Communication Department office prior to registering for this course. The form requires signatures from the instructor supervising the independent study and from the graduate coordinator. Note: Comm 799/Journlsm 799 Thesis credits and Comm 789/Journlsm 789 ACP credits may not be taken concurrently with Comm 798/Journlsm 798 Independent Study credits.

Class Schedule

THESIS RESEARCH

COMM 799

Guided investigation of an approved thesis topic. Students may receive credit for research activities planned in conjunction with their advisors and leading to the completion of a master's degree. For students choosing the thesis option, 3 units of Thesis Reseach (COMM 799) may count toward the 30 required credits. For students choosing the ACP option, 3 units of ACP ( COMM 789) credits may count toward the required 30 units. Thesis prospectus forms are available from the Graduate Program Coordinator and the department website at http://academics.uww.edu/commgrads/forms.html. In addition, students must complete the Graduate School thesis proposal form available at http://www.uww.edu/gradstudies/thesisform.php. Note, Comm 799 credits may not be taken concurrently with Comm 798/Journlsm 798 credits.