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MARKETING MANAGEMENT AND POLICIES

2020 Fall Term

3 Units

Marketing 479

Organization and coordination of the total marketing program including sales, advertising, credit, marketing research, distribution policies, pricing, sales forecasting and demand analysis. Focus is on firm's ability to adjust to competitive trends and changing market conditions.

Other Requirements: PREREQ: MARKETNG 311 & MARKETNG 321, SENIOR STATUS, ADMISSION TO UPPER DIVISION AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 2301 3 Units	09/02 - 12/11 (1)	TuTh 11:00 AM - 12:15 PM	Carol Scovotti	Log in to access this syllabus
	HH1000		Carol Scovotti
	09/02 - 12/11 (1)		Carol Scovotti
	REMOTE		Carol Scovotti
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.