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SERVICES MARKETING

2020 Fall Term

3 Units

Marketing 372

Investigates the nature and scope of services and how they are marketed compared to products. Emphasis is given to developing marketing mix strategies to acquire, grow, and retain a loyal customer base. Services marketing is examined in a variety of experiential contexts, including sports, tourism, entertainment, and related industries.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 2294 3 Units	09/02 - 12/11 (1)	TuTh 2:00 PM - 3:15 PM	Sharon Roy	Not Submitted
	HH2300		Sharon Roy
	09/02 - 12/11 (1)		Sharon Roy
	REMOTE		Sharon Roy
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.