courses.uww.edu »

SPORTS MARKETING

2020 Fall Term

3 Units

Marketing 371

Sports Marketing examines marketing strategies used by sports brands to attract and retain fans. Detailed consideration is given to sports as a product and service and managing the development, positioning, and promotion of sports brands. Students will develop a sports marketing plan aligning marketing strategy, sponsorship, and growth strategies.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 2293 3 Units	09/02 - 12/11 (1)	TuTh 11:00 AM - 12:15 PM	Sharon Roy	Not Submitted
	HH2309		Sharon Roy
	09/02 - 12/11 (1)		Sharon Roy
	REMOTE		Sharon Roy
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.