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• Undergraduate Fall 2020
• Marketing
• INTRODUCTION TO DIGITAL MARKETING

INTRODUCTION TO DIGITAL MARKETING

2020 Fall Term

Marketing 351

Technological changes and the "always connected" consumer have forced marketers to evolve. The basics of emerging digital marketing media and related techniques for reaching online consumers across multiple devices including desktop and mobile are covered. Additionally, the course explores digital marketing's transformative impact on traditional marketing practices and examines digital segmentation, digital marketing around the globe, digital divide, digital privacy, and digital analytics.

Other Requirements: PREREQ: MARKETNG 311, ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 FOR BUSINESS MAJORS OR 60 CREDITS AND 2.00 FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 2285 3 Units	09/02 - 12/11 (1)	MW 11:00 AM - 12:15 PM	Andrew Dahl	Not Submitted
	HH2300
	09/02 - 12/11 (1)		Andrew Dahl
	REMOTE
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.
02-LEC 2286 3 Units	09/02 - 12/11 (1)	MW 2:00 PM - 3:15 PM	Andrew Dahl	Not Submitted
	HH2300
	09/02 - 12/11 (1)		Andrew Dahl
	REMOTE
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.
22-LEC 2287 3 Units	09/02 - 12/11 (1)		Karen Whalen	Not Submitted
	WEB BASED