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ADVERTISING CAMPAIGNS

2020 Fall Term

3 Units

Journalism 423

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.

Other Requirements: PREREQ: COMM 275 AND JOURNLSM 320 AND JOURNLSM 322; COREQ: JOURNLSM 364 AND JOURNLSM 309

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 3569 3 Units	09/02 - 12/11 (1)	TuTh 12:30 PM - 1:45 PM	Kristine Kranenburg	Log in to access this syllabus
	HE0116		Kristine Kranenburg
	09/02 - 12/11 (1)		Kristine Kranenburg
	REMOTE		Kristine Kranenburg
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.