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ADVERTISING COPYWRITING AND LAYOUT

2020 Fall Term

3 Units

Journalism 320

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.

Other Requirements: PREREQ: JOURNLSM 220 AND JOURNLSM 241

Class Schedule

Disclaimer

This schedule is informational and does not guarantee availability for registration.
Sections may be full or not open for registration. Please use WINS if you wish to register for a course.

Section Details	Meeting Details & Topic		Instructor	Syllabus

01-LEC 2575 3 Units	09/02 - 12/11 (1)	MW 9:30 AM - 10:45 AM	Kristine Kranenburg	Log in to access this syllabus
	HE0309		Kristine Kranenburg
	09/02 - 12/11 (1)		Kristine Kranenburg
	REMOTE		Kristine Kranenburg
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.

02-LEC 2576 3 Units	09/02 - 12/11 (1)	MW 11:00 AM - 12:15 PM	Kristine Kranenburg	Log in to access this syllabus
	HE0309		Kristine Kranenburg
	09/02 - 12/11 (1)		Kristine Kranenburg
	REMOTE		Kristine Kranenburg
	This is a hybrid course, which will have both classroom meetings and online/remote instruction. Further information will be given before the first day of class.